RESEARCH Look at the pictures. What do you see? What do you think they are selling?
DISCUSS Here are some of the most popular people and things in advertisements. Why do you think they are popular? Use the phrases at the bottom of the page to help you.
☐animals
☐babies and children
☐ perfect families
☐friends having fun
☐beautiful people
☐funny or romantic stories
DECIDE Look at the list of products and agree on the two most interesting ones.
an airline
perfume
candy
a smartphone
jeans
soda
PREPARE Choose one of your products and make an ad for it. The ad can be print (magazine, poster) or a video (for TV or online). Think about these questions as you plan it.
☐Who is the ad for? (parents, teenagers, etc.)
☐Who is in the ad? What are they wearing?
☐Where is the ad? (in the mountains, in a house, etc.)
☐What happens in the ad?
☐What do the people say?
☐What kind of music is in the ad?
☐Are there words in the ad? What do they say?
PRESENT Present your ad to the class. When all the presentations are finished, have an awards ceremony. Vote on the best ads in these categories: