PART 1
Look at the pictures from different car ads. What do the pictures say about the cars? Which images do you like the most?
Look at the different types of people and match them to the pictures in exercise 1A. Then read the article and match the people to the paragraphs.
a the happy family
b the driver of the future
c the cool city person
d the freedom lover
PAIR WORK THINK CRITICALLY Discuss the ways that the car ads in the article are different from reality. Look at the ideas in the box and add two more.
PART 2
Read the information about a contest. Then read the email below. Which kind of customer is this image for? Do you like this person’s idea? Why or why not?
The car is in a street where people live. It’s a small car, perfect for the city. Someone is cleaning the car. He or she is very proud of it. The idea is that the car is very important to the person because it’s very practical, but it also looks good.
Read another submission to the contest. Divide the text into four sentences with correct punctuation. Check your work by looking at exercise 2A. What kind of customer are these images for?
my image is of a beach on a warm summer day the car is parked and the driver is getting beach things out of the back the driver’s door is open and her dog is already running to the beach this image gives the idea of being young and full of energy.
WRITING SKILLS Look at these other submissions. The sentences are too long, and the writers did not use any periods. Change the texts into two or three sentences. Don’t forget the capital letters.
1 the most important thing in my image is the famous football player next to the car he is standing with a football in one hand and the key to the car in the other
2 my image shows an open door of the car you can see the inside of the car it looks very modern and nice
WRITE IT
Prepare your ideas for the contest. Describe your image. Use these phrases to help you.
My image shows…
The car is driving on a…
The most important thing in my image is…
There are no other cars in the image…
GROUP WORK Share your submission and image with the rest of the class. Which images and ideas do you like most?
PART 3
Read the following text that describes an advertisement and find the correct answers.
A young man with sunglasses and expensive clothes is driving a blue car. The car is driving very fast on a beautiful open road, in the woods. Now there is a second car. It’s red. Both cars want to be the first one to get to the next town. The driver in the blue car arrives in the town first. He gets out of the car and laughs. It’s a beautiful day and he feels happy.
1 The advertisement is selling
a vacations b sunglasses C cars
2 It is a ………………….ad.
a TV b radio c magazine
3 In the ad, what is the most important idea about the car?
a what color it is b teenagers c adults
4 Who is the advertisement selling to?
a families b how fast it goes c how big it is
5 What is the message behind the advertisement?
a Blue is better than red.
b This is the best car to buy.
C It is good to be a safe driver.
LISTENING
Listen to the radio advertisement and find the correct words to complete the sentences.
1 The advertisement is about a special model car / car sale.
2 The car company has hundreds /thousands of cars to sell.
3 The sale will last for only a weekend/ a week.
4 The sale price is half/hundreds off the regular price.
5 The company has only a few/many different types of cars to choose from.
6 The company is waiting for you to take home a car / see their car show.
Listen to the radio advertisement again. Does the advertisement make you want to go there? Write about why you do or don’t want to buy a car from this company.
WRITING
Rewrite the advertisement text using the correct punctuation and capitalization.
when every things in the right place you can’t go wrong that’s why the newest model from August Car Company makes it easy to choose the August Classic you can drive it in the city or you can take it on the open road you can seat up to eight people in it and feel safe its the perfect way to get comfortable with the new science behind today’s cars this is the new August Classic.
Write the text for a advertisement based on the following product description.
☐The Lemon 16.4 is the most useful car of all time.
☐The Lemon is the smallest city car with two doors. It is only 8.5 feet long.
☐You can easily drive up to two people, and you can park almost anywhere. It is the perfect mix of space and size.
☐The Lemon comes in many colors – black, red, and blue. It costs less than other cars on the market.